What is social technology? Social Technology are tools that enable us to easily create, share, and connect with each other. A few well known examples would be YouTube, Facebook and Twitter. As the economy slows down and nonprofit budgets get tighter, it's crucial that you find alternative ways to communicate with potential donors, volunteers and communities.
The following are ways organizations can score more fans by utilizing social technology:
1. Personify your Organization
Create a public profile about your organization and tell your story. People can relate to stories and begin discussions from your point of view.
2. Use Social Networks to Build a Following
Create profiles of your organization on different social networks. Connect with other groups and once you build your presence, begin a conversation and encourage interaction.
3. Start a Blog on Your Website
Write about what your organizations goals are and how you're going to achieve them. Make sure to be consistent and post quality blogs on a regular basis. In addition, be sure to post comments on other blogs that cover similar issues.
4. Use RSS
All of your blog traffic must have an RSS feed. RSS allows your information to reach your audience through their chosen media.
5. Get Organized and Network
Use your social connections to have Meetups Meetup.com or Tweetups. Arrange a quick event that your social media followers can attend in the real world.
6. Use Collaboration Software
Use a social technology platform that helps you to organize, interact, share and manage your daily work activities from anywhere at any time.
7. Social Bookmarking
The basic reason to "bookmark" online is to share with your friends and colleagues. Being able to collect, organize and share content related to your cause will keep everyone up to date with the latest information.
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