A marketing strategy is a comprehensive plan of attack. Creating a marketing strategy involves looking at every facet involved in the industry and analyzing how your business will approach them. There are five main elements to developing a solid marketing strategy in the restaurant business.
Creating the marketing strategy requires identifying specific marketing objectives. What do you want to accomplish out of your efforts? The marketing objectives could be anywhere from increasing monthly sales by 10 percent to drawing in 20 more customers per day.
Once the objective or objectives are laid out, be sure to determine a clear time frame for accomplishing the goals. Money spent on ineffective advertising is simply a waste. Establishing a time frame allows for a clear moment to reevaluate the marketing plan.
One marketing strategy is to focus on cultivating existing customers. Spend a minimal amount of money on advertising to bring in new customers. Spend the rest of your budget on keeping your current customers happy.
An often overlooked method of retaining customers is keeping records of your best customers. Remembering names, birthdays, anniversaries, favorite meals and drinks, can be extremely effective at making a customer feel at home.
An interactive promotion can be hosting Guest of the Month parties. Once a month draw a name from customer receipts to win a party for the Guest of the Month and 10 friends.
This not only recognizes the good customer, but it will also, potentially, introduce the restaurant to 10 other people. Sending customers a birthday postcard with a special offer is also an effective way to make current customers feel taken care of and loyal to the business.
Marketing your restaurant does not only have to be done in the traditional and more expensive ways. It is important to think outside of the box to stretch a hard earned dollar.
Maintaining customer loyalty and keeping your restaurant in the public eye are surefire strategies to a successful business
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